Years ago, businesses began when someone brought a product to a viable market and essentially put an "Open" sign on their front door. While the basic premise is still the same, the world has gotten much larger. "Market day" is every day, all day; passersby are identified by hits and clicks, and your display window has evolved into a Facebook page, website, and Twitter profile. Your audience is as large as your searchability is optimized.
In yesteryears, people bought and sold with you because you were part of their village, tribe, or area. They knew you, your friends, your parents, probably your grandparents, and your lifetime reputation. You were well-established. In today's world, people still buy on reputation. In fact, it is just as important to have a history of well-written blog posts than it is to have an "Open" sign on the front door of your shop. Positioning yourself so Google can find you keeps your place in the line-up of vendors in a global marketplace; ensuring your profile is complete and up-to-date aids people in taking steps to research you and your business. The more people can legitimize who you are and what you do, the better off you will be.
What have you done to make sure people know who you are and what you are about? Is anyone talking about you in their social media circles? Is your business easy to find on the internet? When was the last time you filled an order from halfway around the world?