Stop Looking for the Magic Bullet

Stop looking for the magic bullet. While they exist, the odds of you obtaining one are about as good as you winning the lottery. Many people are looking for the same get-rich-quick rocket, and someone will get it just like someone will buy the winning ticket. But there is an easier way to become a millionaire - and it has a much higher success rate. It's the path of daily discipline and consistent effort - just like your grandfather said.

Business owners occasionally come to me with the expectation that I will present to them something resembling a magic bullet - a mysterious strategy that will miraculously turn their business from a downhill-sliding money hole to a mammoth, profit-generating giant. Desperation sometimes causes us to put faith in strange places; but hoping for an instant solution to deep business problems can be as fruitless as seeking your fortune for a $10 sitting fee with a would-be psychic. It may offer some hope in the short-term, but will the long-term effects reflect value in your investment? Even if it was only $10? Was that lottery ticket worth its price?

I sincerely believe that you get what you pay for. In business, that means you will see the fruits of your daily discipline and consistent effort when you ensure that this energy is strategically placed, concisely focussed, and continually reinforced. It's my job as a Business Coach to offer professional advice on how your company can better manipulate the chassis of business to increase profits, improve marketability, strengthen teams, and make the most of your time. I'm here to help you adjust the strategies and practices of your organization, to broaden the mindset of you and your team, and engage in a partnership that will bring success and satisfaction to us both. Your success is my success - and I guarantee results. You will get what you pay for.

Summer Strategies

I've spent a lot of time in the past couple of weeks with various people, companies, and organizations that have dusted off the barbecue and welcomed everyone to share the good food, good company and good times. Events like these, especially with a sponsored charity to which the proceeds of the feast will go, are a great way to make an impact on the community and open your doors to the public. The weather in our fair city hasn't been ideal over the last little while, but let's face it: rain or shine, a good burger (or sausage) will bring out a smile. Especially one made from good old Alberta beef.

Have you considered ways that your business can have more impact on the community, and thereby up your profile in the public eye? Why not sponsor a streetside event that will draw crowds to the smell of great-tasting food? Have you updated your window display to cater to the fresh feel of a hot summer day, and followed it up with a little something that every person who walks through your door can take back out with them? Will your business be featured in the downtown events that will celebrate the upcoming national holiday and Whoop-Up Days? Will your float have something to offer spectators as it tours the streets during the parade? How many billboards have your unique name, brand and effective marketing message on them; and, are these strategically located to focus on your target market?

Summer is a time of rest and relaxation for a lot of people. Will your business be the one handing them a drink as they lounge in a poolside chair? Help make this summer the best summer yet for your community - offer them the best your business has to offer, and show it to them in value and rewards that they don't always have to pay for.