I had my first dose of social media education when I undertook training to become an ActionCOACH, and have since learned a lot about the power of Facebook, Twitter, LinkedIn, and other giant social media engines. For those of you that still wonder if a Facebook page is a good investment, take a look at the infographic that Soshable posted. Suddenly it becomes painfully clear that social media is a huge part of our everyday lives.
The impact of social media hit home to me the day I connected with an old friend. We hadn't seen or spoken to each other in several years, but connected on Facebook and began exchanging messages. The result was an opportunity to meet in person and catch up. It was a real pleasure - life has taken us down different roads, but the values and knowledge that brought us together initially are still the same. We enjoyed great conversation and discussed our varying experiences in the business world and in our personal lives. One end result was two people that are better people for having known and interacted with each other. That is what social media is all about.
Today, more than ever, we have the opportunity to seek these rewarding relationships on a global basis. Whether you are simply looking for conversation, seeking advice, or wanting friendship; whether you are campaigning for a cause, broadening your customer base, or expanding the reach of your advertising; whether you are researching new ideas, products or methods: whatever demographic you belong to, social media has something to offer. Take the opportunity to expand your opportunities, and log on.