Years ago, businesses began when someone brought a product to a viable market and essentially put an "Open" sign on their front door. While the basic premise is still the same, the world has gotten much larger. "Market day" is every day, all day; passersby are identified by hits and clicks, and your display window has evolved into a Facebook page, website, and Twitter profile. Your audience is as large as your searchability is optimized.
In yesteryears, people bought and sold with you because you were part of their village, tribe, or area. They knew you, your friends, your parents, probably your grandparents, and your lifetime reputation. You were well-established. In today's world, people still buy on reputation. In fact, it is just as important to have a history of well-written blog posts than it is to have an "Open" sign on the front door of your shop. Positioning yourself so Google can find you keeps your place in the line-up of vendors in a global marketplace; ensuring your profile is complete and up-to-date aids people in taking steps to research you and your business. The more people can legitimize who you are and what you do, the better off you will be.
What have you done to make sure people know who you are and what you are about? Is anyone talking about you in their social media circles? Is your business easy to find on the internet? When was the last time you filled an order from halfway around the world?
Showing posts with label global economy. Show all posts
Showing posts with label global economy. Show all posts
Monday, March 19, 2012
Friday, April 22, 2011
The Week and the Weekend
It's a big time for Canadians - the NHL playoffs are in full swing, a federal election is looming, and Easter weekend is imminent. For those of us living in Alberta, the snow finally stopped coming (we never thought it would end) and we might actually see the sun if the weatherman's promises prove true. The economy is still stumbling its way along, the effects of the devastation in Japan are rippling through, and technology continues to make us feel like if we blink we'll miss the next big thing (how's that iPad 2 treating you?). This is the world we live in, and it's closer to home than its ever been.
The result of living in a global economy is that anything you want to see, experience, purchase, try out, or deliver is only a few clicks away. No longer do many businesses cater only to the clientele within a geographical location - in fact, your clientele can come from anywhere in the world. The explosion of social media and the resulting marketing campaigns have closed the gaps that once kept businesses from expanding too far from their local neighbourhoods. The catch to this is that business has also become remarkably susceptible to global forces. I've heard several people joke about it "raining in China" or inquiring what the "price of rice was in China" as a means of indicating that something meant nothing to their immediate situation. Unfortunately, the price of rice in China, and whether or not those rice fields are well-wetted, is becoming a determining factor on supply and demand in many, many nations. Problems in Libya drive the cost of fuel up in North America. Mad cow disease in Canada affects beef markets in the USA and Europe. And tsunami devastation in Japan affects electronics and automobile suppliers far across the Pacific Ocean.
How does this affect local businesses? It means rising to meet the competing forces on a grander scale. It means offering your clientele every advantage you possibly can to make your product the best product. It means delving into your own ammunition of social media presence and market share. It means grabbing the reins of your business and figuring out how to navigate your enterprise through new challenges and issues. It means drawing your team into a close-knit group of overperformers that rely on one another and yet can still lead individually (and take your company up with them). And it means tracking every minute and every penny to make sure nothing is falling through the cracks. Now is not the time to waste anything - to get your head above the rest, your business needs to outperform on every level.
Advertisers are jumping at playoff coverage slots, businesses are anxious to increase awareness of political decisions that could topple their profit margins in a single day, and many are wondering if they can afford to observe another statutory holiday. At this point, I would say there's a lot of cards on the rickety economic table - it's time to bolster your business with proven analytical efforts and ensure your profit base is as secure as you can make it. It's time to redouble your efforts and put your company first. Business is still booming, but your business needs to take that pace of growth in its stride. Start today to make your business the best its ever been. Call or email me to find out what ActionCOACH can do for you.
www.actioncoach.com/davidgreen
davidgreen@actioncoach.com
403.929.1380
The result of living in a global economy is that anything you want to see, experience, purchase, try out, or deliver is only a few clicks away. No longer do many businesses cater only to the clientele within a geographical location - in fact, your clientele can come from anywhere in the world. The explosion of social media and the resulting marketing campaigns have closed the gaps that once kept businesses from expanding too far from their local neighbourhoods. The catch to this is that business has also become remarkably susceptible to global forces. I've heard several people joke about it "raining in China" or inquiring what the "price of rice was in China" as a means of indicating that something meant nothing to their immediate situation. Unfortunately, the price of rice in China, and whether or not those rice fields are well-wetted, is becoming a determining factor on supply and demand in many, many nations. Problems in Libya drive the cost of fuel up in North America. Mad cow disease in Canada affects beef markets in the USA and Europe. And tsunami devastation in Japan affects electronics and automobile suppliers far across the Pacific Ocean.
How does this affect local businesses? It means rising to meet the competing forces on a grander scale. It means offering your clientele every advantage you possibly can to make your product the best product. It means delving into your own ammunition of social media presence and market share. It means grabbing the reins of your business and figuring out how to navigate your enterprise through new challenges and issues. It means drawing your team into a close-knit group of overperformers that rely on one another and yet can still lead individually (and take your company up with them). And it means tracking every minute and every penny to make sure nothing is falling through the cracks. Now is not the time to waste anything - to get your head above the rest, your business needs to outperform on every level.
Advertisers are jumping at playoff coverage slots, businesses are anxious to increase awareness of political decisions that could topple their profit margins in a single day, and many are wondering if they can afford to observe another statutory holiday. At this point, I would say there's a lot of cards on the rickety economic table - it's time to bolster your business with proven analytical efforts and ensure your profit base is as secure as you can make it. It's time to redouble your efforts and put your company first. Business is still booming, but your business needs to take that pace of growth in its stride. Start today to make your business the best its ever been. Call or email me to find out what ActionCOACH can do for you.
www.actioncoach.com/davidgreen
davidgreen@actioncoach.com
403.929.1380
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