Broken links, missed appointments, phone calls not returned - how was your follow-through this week? Clients may not need an astounding price, impressive quality of service, or up-to-the-minute availability. They may simply want to get what you say you're going to give.
When you tweet about a new promotion, do you include a viable link that will assist your customers in getting what you're offering? When you set up a meeting, are you five minutes early and ready with thoughts on the topic at hand? Or when you promise a follow-up phone call are your customers receiving an email three days later? This may sound simple - that's because it is. When you say you're going to do something, do it.
Follow-through - it's the key to client retention, good referrals, and repeat business.