Monday, June 20, 2011

Summer Strategies

I've spent a lot of time in the past couple of weeks with various people, companies, and organizations that have dusted off the barbecue and welcomed everyone to share the good food, good company and good times. Events like these, especially with a sponsored charity to which the proceeds of the feast will go, are a great way to make an impact on the community and open your doors to the public. The weather in our fair city hasn't been ideal over the last little while, but let's face it: rain or shine, a good burger (or sausage) will bring out a smile. Especially one made from good old Alberta beef.

Have you considered ways that your business can have more impact on the community, and thereby up your profile in the public eye? Why not sponsor a streetside event that will draw crowds to the smell of great-tasting food? Have you updated your window display to cater to the fresh feel of a hot summer day, and followed it up with a little something that every person who walks through your door can take back out with them? Will your business be featured in the downtown events that will celebrate the upcoming national holiday and Whoop-Up Days? Will your float have something to offer spectators as it tours the streets during the parade? How many billboards have your unique name, brand and effective marketing message on them; and, are these strategically located to focus on your target market?

Summer is a time of rest and relaxation for a lot of people. Will your business be the one handing them a drink as they lounge in a poolside chair? Help make this summer the best summer yet for your community - offer them the best your business has to offer, and show it to them in value and rewards that they don't always have to pay for.

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